Anyone who claims they can 10x your business by going to their pitchfest in Vegas or listening to their audiobook is full of shit.
You’ll see 10x on all of Grant’s marketing materials, along with videos of a fantasy lifestyle designed to get desperate people on the hook.
What you won’t see are real stories or case studies of how he actually helps his clients.
He’s a magical beans guy, and when you spot magic beans, you’d better run.
That’s someone who's trying to separate you from your money and doesn’t care about your results.
Grant isn’t the only phony who sells a lifestyle instead of actual results.
The internet is full of scammy coaches and trainers who pretend that taking videos with rented Lambos and hired models has anything to do with being able to bring real results to real people.
There’s also no lack of grandiose claims from these guys.
You need to be cautious about this stuff.
Are they selling some superficial dream, or are they selling real methods (backed by references) that can help you achieve sustainable growth?
Always look for the latter.
Let’s take a look at how to spot these snake oil salesmen, why following their unrealistic claims sets you up for failure, and what actual sustainable growth looks like.
Pay Attention to What People are Selling and How
Grant will hit you with talk about success, closing deals, personal development and give you antiquated sales advice.
But once he has your attention, what he’s really pitching is his real estate investment scheme.
Right now, he's focused on owning real estate, and that’s all he cares about.
And nowhere along this journey is he talking about real results for your business.
He sells his magic beans by showing himself on the tarmac with a jet behind him and all sorts of other nonsense.
It’s a clear tactic to get you excited about building some fantasy life for yourself - but there’s no substance that will help you make more sales.
The messaging is all about him, him, him, and how cool he is instead of focusing on how he can actually help you.
If someone can’t show you case studies or real references of people who have seen results through a program, get the hell out of dodge.
You’re in the business of helping people, don’t get fooled by someone selling a lifestyle instead of results.
Their Character isn’t in Alignment with Yours
Cardone is a huckster and a used car salesman.
That is literally where he made his bones.
There’s nothing wrong with car dealers, in theory, but they generally have a bad reputation.
Not without merit though in a lot of cases, right?
All you need to do is spend a little bit of time online to see their true character.
There's this great video with Grant and Gary Vaynerchuck, who couldn’t be more different from one another.
Gary visits Cardone’s office, Grant and his sales guys are proud of the fact that they got a cease and desist letter from a dealership.
And Gary points out “hey, that's not a good thing.” As any reasonable person might!.
Do you want to be the kind of company that gets cease and desist letters?
Of course you don't.
Would you take advice from someone who celebrates this kind of behavior?
Of course not.
Do your research before you give too much of your attention to these internet celebrities.
When someone shows you who they really are, believe them.
Chasing Unrealistic Targets Will Set You Up for Failure
I bring these examples up because you need to be wary of outlandish claims and how these Youtube coaches blind you to what realistic growth looks like.
We’re already faced with unrealistic goals online everyday.
We see the best 1% of people’s lives on Instagram and it leads us to think we must be failing in some way.
You don’t need to bring that garbage into your business.
You need to recognize that 10x growth in the short term is very rare, especially for an established business.
And when you shoot at these crazy targets, you start taking unsustainable actions and making risky choices to chase a mythical goal that doesn’t exist.
You need to be more reasonable.
Something like 2x is much more attainable, and if that goes faster than expected, try to 2x again.
Most of the companies I work with would be ecstatic if they doubled their business every year.
Which can turn into 10x in a little over 3 years.
This is a much more sustainable way to approach your growth.
Once you accept this, the real work can begin.
To double every year, you need to take action.
It's one thing to watch videos, read books, and go to conferences with a bunch of ra-ra pitchmen promising you the next great business breakthrough.
But it doesn't mean anything if you don't actually apply it to your business.
Success requires you to put attention on your business where it’s needed.
If you have a sales problem, that's where your attention should be.
If you have a product delivery problem, tackle it.
If you've got a marketing problem, focus on that.
The challenge as a small business owner is your attention is being drawn everywhere at once.
And so it's even more important to guard yourself from the distractions of charlatans and snake oil salesmen.
Sustainable Growth Comes from a Repeatable System
At Salesability, we’re happy to be the 2x guys.
Because, in reality, 2x per year is impressive growth, but it can actually be achieved in a short period of time.
And we have real stories of real people who have double their sales through our training.
We aren’t selling a fantasy, we’re selling results.
And we actually take action to get you where you want to go.
Don’t waste anymore time on the Grant Cardones of the world.
If you’re interested in learning more about our training programs that lead to sustainable growth for your business, it’s time to start taking action to improve your selling system.