Damian discussing making cold email work with Rob from Startups for the rest of us.
Posted by Stewart Townsend
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2 minute read
Damian on Startups for the rest of us with Rob.
On today’s episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He’s also the founder of REVteam. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more.
The topics covered
- 5:43 Should a bootstrapper hire a Sales Development Rep (SDR)?
- 9:16 Assuming you understand your market, what kind of cold emails work today?
- 12:56 The formula to use for B2B cold email
- 14:37 Risks of bootstrappers hiring sales reps too quickly
- 17:19 Rule of thumb for hiring sales reps in 2020
- 21:29 Defining SDR (Sales Development Rep) and BDR (Business Development Rep)
- 24:47 What’s the bare minimum for a sales stack
- 36:42 The real challenge with outbound sales
