Damian on Startups for the rest of us with Rob.

On today’s episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He’s also the founder of REVteam. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more.

The topics covered

• 5:43 Should a bootstrapper hire a Sales Development Rep (SDR)?
• 9:16 Assuming you understand your market, what kind of cold emails work today?
• 12:56 The formula to use for B2B cold email
• 14:37 Risks of bootstrappers hiring sales reps too quickly
• 17:19 Rule of thumb for hiring sales reps in 2020
• 21:29 Defining SDR (Sales Development Rep) and BDR (Business Development Rep)
• 24:47 What’s the bare minimum for a sales stack
• 36:42 The real challenge with outbound sales